The Disability Discrimination Act (DDA) – Are UK businesses getting it right?

The Disability Discrimination Act (DDA) aims to end the discrimination that many disabled people face. It gives disabled people important rights of access to employment opportunities, access own transport facilities from and everyday services that others take for granted.

Changes to the DDA mean that from this date anyone providing a service has to address those physical features which make it difficult for people with disabilities to use their services. Ensuring compliance with the spirit of the act does, however, mean doing more than just conforming to the requirement to make ‘reasonable adjustments’ to the physical environment.

To create a welcoming and supportive environment for both customers and employees with disabilities with the help of disability lawyers in Arizona also means engaging with the person who is disabled, rather than the disability, and overcoming psycho-social as well as physical barriers to access and buy a second hand mobility scooter.

In collaboration with Zulfi Hussain, Lauriate’s Diversity specialist, I will be writing an article for publication in 2005 about how effective UK businesses have been in addressing the spirit of the DDA as opposed to simply ensuring that issues of basic physical access are covered. To this end, I would like to invite your support in finding Britain’s best and worst practices.

If you have a story that highlights either best or worst practice following the implementation of the DDA on October 1st, 2004 and are willing to share this with us please send it to And if you are providing a story that is an example of worst practice, please also tell us how a similar situation could be handled more appropriately.

All contributions will be held in strictest confidence any details that could identify the contributors will be removed to ensure anonymity.

Many thanks & look forward to reading your stories over the next few months!
Pauline Willis

Start Your Business Podcast Today with SoundCloud

In today’s digital age, social media has become an integral part of our lives. Platforms like SoundCloud provide excellent opportunities for creators to showcase their talent and reach a vast audience. If you’re an aspiring entrepreneur looking to establish your brand and engage with your target market, starting a business podcast can be a fantastic way to achieve those goals.

The Power of Podcasting

Podcasting has gained immense popularity in recent years. It allows you to create audio content that can be consumed anytime, anywhere. With the rising demand for podcasts, it’s an ideal time to leverage this medium to grow your business. SoundCloud, a leading audio streaming platform, offers a user-friendly interface and robust features specifically designed for podcast creators.

With SoundCloud, you can easily upload, share, and distribute your podcast episodes. The platform provides a seamless experience for both creators and listeners, making it an excellent choice for hosting your business podcast.

Engage Your Target Audience

One of the primary benefits of starting a business podcast on SoundCloud is the ability to engage directly with your target audience. By delivering valuable content through your podcast episodes, you can establish yourself as an industry expert and build a loyal following.

Moreover, SoundCloud allows you to interact with your listeners through comments, likes, and shares. This two-way communication helps you understand your audience’s needs and preferences, enabling you to tailor your future episodes accordingly. Encouraging your listeners to share your podcast with their networks can also help you reach a wider audience and attract potential customers.

Boost Your Visibility

SoundCloud offers various promotional tools to enhance the visibility of your business podcast. By utilizing tags, descriptions, and relevant keywords, you can optimize your podcast for search engines and increase its discoverability. Additionally, SoundCloud’s recommendation algorithms can suggest your podcast to users interested in similar content, expanding your reach even further.

While focusing on organic growth is crucial, some podcasters choose to buy likes for their soundcloud songs. This strategy can provide a jump-start in building social proof and attracting new listeners. However, it’s essential to balance paid promotion with high-quality content to ensure long-term success.

Monetize Your Podcast

SoundCloud offers monetization options for podcasters, allowing you to earn revenue from your content. Through their Premier program, you can monetize your podcast through ads and listener subscriptions. This can be a significant incentive for entrepreneurs looking to turn their passion for podcasting into a profitable venture.

In conclusion, if you’re considering starting a business podcast, SoundCloud is a fantastic platform to begin your journey. Its user-friendly interface, engagement features, and promotional tools make it an excellent choice for aspiring podcasters. By leveraging the power of podcasting, you can engage with your target audience, boost your brand visibility, and even monetize your content. So, why wait? Start your business podcast today with SoundCloud and take your entrepreneurial endeavors to new heights!